Technology
Tracking the effectiveness of calling campaigns and tying marketing activity to sales is a challenge for all businesses. Canadian firm WhatConverts provides a comprehensive service with a unique level of engagement on both sides. Their challenge was finding a single platform that could enable communications and analytics across any business application and process ,and do this for multiple engagements and customers simultaneously. Partnering with Avaya on a centralized CPaaS solution, WhatConverts are now providing insights to thousands of customers and helping their businesses to gain a competitive edge and grow.
50%+
Of most business communication still by phone
94%
Reduction in call tracking costs
Challenge
- Creating a call tracking solution in house would consume too much manpower
- The previous CPaaS solution lacked the level of support the company needed, and pricing was not sustainable in the long run
Value Created
- WhatConverts reduces its call tracking costs by 94%—savings that benefit both the company and its customers
- With Avaya OneCloud CPaaS, WhatConverts not only has rich functionality to achieve its goals, but a reliable platform and support as well